Current State:

Sakari already provides short link tracking that shows click analytics in the Sakari dashboard.

Request:

Automatically sync short link click events to HubSpot as custom events, similar to how HubSpot tracks email link clicks.

Functionality Needed:

When a contact clicks a Sakari short link, fire a custom event in HubSpot with properties (not sure how this works but):

Contact ID

Shortlink Name

SMS campaign name

Original destination URL

Timestamp

Click count (if multiple clicks)

Business Value:

Enable HubSpot workflows triggered by SMS link clicks

Allow lead scoring based on SMS engagement

Create unified engagement view across email, SMS, and other channels

Support retargeting/follow-up based on click behavior

Use Case:

"When recipient clicks the webinar link in our SMS, automatically enroll them in our 'Hot Lead - Clicked SMS' workflow and notify the sales rep."